Megaproject The Mukaab.

Many have already heard about the new announced mega-project in Riyadh – the huge cube The Mukaab, 400 meters wide and high, with a total area of 25 million square meters.

According to the project, there is a hotel tower inside. An immersive image will be broadcast onto the cube's walls from the inside. In essence, it is a giant multi-level 360° cinema. As a result, visitors to the hotel may feel as if they are in nature, on Mars, or the ocean floor, depending on what is being broadcast.

In addition to the cube itself, a new unique location will be created around it with a park and lounge area, new homes for 100,000 residents. There will be a theater, an opera, a museum, and so on. This is the correct tradition of urban development in the Middle East - together with a skyscraper, to ideologically comprehend and organize the surrounding space, to create a new district around the dominant.

The Saudis are stepping up their ambitions. After The Line projects and news of a 2-kilometer-high skyscraper, there is nothing to stop us from believing that Saudi Arabia has no unrealistic plans.

The first and main reason for what is happening is the personality of Crown Prince Mohammed bin Salman, who came to power in 2017. In one of his interviews, he shared that he wants to build something so grand that it will leave a bright mark in history and eclipse even the Egyptian pyramids.

Ambition, the Arab love of extreme luxury and the possession of oil resources are at the heart of Saudi megaprojects.

An important factor is that the Saudis want to repeat the success of Dubai, the diamond of the Middle East, and move away from total dependence on oil projects alone. The stake is on the epicness, wealth and fantastic nature of the projects that turned Dubai into a global magnet for tourists and expats.

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